Theme: Impacting the Future: Our Opportunity for Inclusivity

What: 90-minute zoom webinar broadcast

When: Thursday, June 25th. 9am-10:30 PST, 11am-12:30 CST, noon EST 

Who: Susan Helm-Murtagh, NICA Board of Directors Chair, John Burke, Trek, Kristen Dieffenbach, USCCE, Lou Bergholz Edgework Consulting, Steve Matous, NICA President.

The event is free but advanced registration is required. Register here 

Please join NICA and our special guests John Burke, CEO of Trek Bicycles, Kristen Dieffenbach, US Center for Coaching Excellence, and Lou Bergholz, Edgework Consulting for a special online event to celebrate NICA’s 10-year anniversary, the important role NICA, NICA teams and coaches play in creating lifelong cyclists and why including and inviting more student-athletes and families into the NICA community is more important than ever. NICA President Steve Matous will share his vision for what is next in these uncertain times and how NICA will continue to serve our student athletes, parents, coaches, for a vibrant and sustainable NICA future!

*Pre-registration will be required for this event, however the event is free and open to the entire NICA Community. Keep an eye out for more information and registration details coming soon!

Guest Speakers

Keynote, John Burke, President, Trek Bicycle

The impact NICA has and will have on our cycling community.

Bio: John Burke began working in the warehouse of Trek Bicycle—founded by his father—in 1984 and has held a variety of positions before becoming president of the company in 1997. Under John’s leadership, Trek has become a global business and one of the world’s most popular bicycle brands. John served as chairman of President George W. Bush’s President’s Council on Physical Fitness and Sports, is a founding member of PeopleForBikes, and is regarded as one of America’s leading cycling advocates. A graduate of Boston University, John has authored two published books, is an avid cyclist and runner who has finished Ironman Wisconsin, as well as both the Boston and New York Marathons. John has two children and lives with his wife, Tania, in Madison, Wisconsin 

Kristen Dieffenbach

Supporting Student-Athletes, Coaches and Each Other in the NICA Community

Bio: Kristen is an associate professor of Athletic Coaching Education at West Virginia University and an Association of Applied Sport Psychology Certified Mental Performance Consultant (CMPC). She has been working as a coach and coach educator for over 20 years and her research interests include professionalism and ethics in coaching, coach development and support, and athlete talent development. Kristen is also a Coach Supporter in the West Virginia Interscholastic Cycling League

Lou Bergholz

Pursuit of My Best Self: Character Building for the entire NICA Community: 

Bio: Lou is entering his 20th year of work with Edgework and has over two decades of experience working with teams, organizations and communities on their most pressing human capital and human development issues.

Lou oversees Edgework’s unique Knowledge Lab, an internal research and learning system that fuels all of Edgework’s content creation and program design.  Lou also designs interventions and facilitates trainings for Edgework. He is known for his dynamic presentation style and integration of the most up-to-date trends and research in learning and youth development.  

Lou has worked on four continents with organizations such as CARE International, UNICEF, Grassroot Soccer, Mercy Corps, Kids Play International, the SeriousFun Network, Play Rugby USA, Legacy Youth Tennis, Newtown Parks and Recreation Department, Street Soccer USA, the Boys and Girls Clubs of Canada, and Up2Us Sports. 

For over a decade, Lou has been working to create trauma-informed and resilience-based interventions in the US and abroad that apply academic research and clinical practice to populations without reliable access to definitive clinical care. 

NICA Speakers

Susan Helm-Murtagh – Chair

Welcoming Address

Susan Helm-Murtagh is a clinical assistant professor in the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill, where she teaches leadership and strategic management. In addition, she is co-founder of The Athletes’ Coalition, a Boulder, CO-based non-profit focused on providing career planning, contract negotiation and post-career guidance for endurance athletes.  She also serves on the board of the Ellie Helm Foundation, a non-profit established in honor of her niece, who was killed in a tragic accident in September of 2017.

Previously, she was vice president at Mosaic Health Solutions (a division of Blue Cross Blue Shield of North Carolina), where she was responsible for building and managing — through acquisition, investment and development — a portfolio of health solutions products and services centered on information technology, analytics and consumer engagement. Susan has over twenty-five years of health care payer experience, including analytics, information management, strategic development, application development, marketing, and operations.

In addition, she serves on the Board of Visitors for the Health Sciences Library at the University of North Carolina at Chapel Hill, and is past board secretary for Girls on the Run of the Triangle, past board chair for Triangle Bikeworks, and is past president and board chair for the TriCyclists Bicycle Racing Club in Chapel Hill.

She is also a competitive cyclist, runner and multi-sport athlete; she has been competing in road, mountain, cyclo-cross, and multi-sport events at the regional, national and world level since 1995.

Susan holds a bachelor of science degree in psychology and management from Duke University, a master’s of management in marketing and finance from the JL Kellogg Graduate School of Management at Northwestern University, and a DrPH in health policy and management from the Gillings School of Public Health at the University of North Carolina at Chapel Hill.  She currently resides with her husband, Rory, in Boulder, CO.

Steve Matous, President

Closing Remarks

Steve brings a wealth of nonprofit management and strategic consulting experience in both the for-profit and nonprofit sectors, including serving as Executive Director at Outward Bound USA and CEO of Entre-Prises USA Inc.  Outward Bound’s emphasis is on development of character, leadership and a sense of service, using the wilderness and outdoor activities to promote health, self confidence, teamwork and community to 35,000 students each year. Entre-Prises USA is part of the world wide Entre-Prises corporation and in 1983 was the first company to commercialize the design, manufacture and installation of artificial rock climbing holds and building of indoor climbing gymnasiums.

As President, Steve reports to the Board of Directors and serves as chief executive of NICA and, in partnership with the Board, is responsible for the overall success of the organization. NICA’s President is responsible for management and day-to-day operations of the organization. The VP of Finance & Administration, VP of Development & Strategic Partnerships, and VP of Programs all report directly to the President.