November 25, 2022

Share this post to your channels!

Deciding exactly what to give your coaches, student-athletes, family, and friends around the holidays can be tricky!

That’s why we’ve worked with our trusted partners to collect a list of gift recommendations to please even the pickiest pedalers. We’ve even got some extra deep discounts so you can throw something in the cart for yourself, too. Shhh...we won’t tell!

And, the best part is that when you support our partners who are dedicated to getting more kids on bikes, everyone wins!

For year-round discounts, check out our coach and student-athlete benefits here!

Read on for this Year's Gear Recommendations:

Trek Bicycles

    Bontrager Blaze Wavecell

    When you're riding serious trails, you need serious protection. Blaze WaveCel offers Bontrager's best in performance and protection on any trail, from flowy singletrack to gnarly downhills. It’s built for style, comfort, and performance, and equipped with WaveCel for whatever trails you roam.

    Starting at $149.99

    Get Yours Here »

    Trek’s Benefits for Coaches and Student-Athletes have been updated for the new year! These new discounts are available on January 1st, 2023. Visit our benefits page to learn more.


      SRAM GX AXS Upgrade Kit

      Your entry point to the future. The SRAM GX Eagle AXS upgrade kit provides you with everything you need to make your existing Eagle drivetrain wireless. Backwards compatible with both our original and expanded range Eagle Cassettes, the boundary to the next generation of shifting has never been more open.

      Learn More and Find a Dealer »

      Salsa Cycles

        Salsa EXP Series Direct-Mount Top Tube Bag

        The EXP Series Top Tube Bag provides easy access to food and gear on quick rides or bikepacking adventures. It bolts directly to Salsa frames equipped with top tube mounts or attaches to nearly any bicycle with the included hook-and-loop strap.

        Check It Out and Find It Locally »

        Plus! Provide NICA documentation to your neighborhood Authorized Salsa Retailer to be eligible for 15% off MSRP discount on a new Salsa, as well as a Salsa Adventure Kit, valued at $400! Learn more here.


          Lazer Impala MIPS Helmet

          Well ventilated and with extended coverage, the Impala MIPS is a lightweight helmet for mountain bikers looking for comfort and great protection. Integrated features include goggle parking and MIPS technology. Impala MIPS has the Virginia Tech 5-Star protection rating.

          But It Now »

          Shimano XC3 MTB Shoe

          The XC3 is a high-performance XC MTB racing shoe with advanced fit and pedaling technologies.

          Learn More and Locate a Dealer »


            Roval Control 29 Carbon 6B XD

            Elevating Weekend Hot Laps to World Cup XC StatusFrom weekend hot laps to World Cup XC finals, the Control Carbon combines the low weight and strength found in our world-beating Control SL rim with the new DT Swiss 350 hubs.

            Visit »

            Specialized has implemented a NICA Team Purchase Program for Student-Athletes and NICA Coaches. NICA Teams should connect with their local Specialized Retailer. Once a Team/Shop relationship is established, the retailer will work with the team to set up a shop night where the Student-Athletes and Coaches can take advantage of their NICA Team Discount.

            • Bikes at 25% off MSRP and Equipment at 30% off MSRP
            • Program Dates: June 1 , 2022 to December 31, 2022


              Giro Manifest Spherical Helmet

              Giro is one of NICA’s longest running partners and when it comes to putting safety and design first, Giro has spared no stops in their Manifest Spherical helmet. With spherical technology, best-in-class ventilation, deep coverage and luxurious comfort, manifest is the most premium trail-riding helmet available.

              Buy Now at »


                Free Podiumwear Hoodie for Referring a Friend

                Start your Podiumwear order today and if you refer a friend get a new hoodie for your wardrobe!

                Start here and be sure to mention who referred you!


                  Continental Cross King ProTection

                  Continental proudly supports NICA and NICA GRiT programs across the county. They provide up to 40% off their tires to all levels of NICA coaches, helping keep our community rolling! Check out their Cross King ProTection as a great all around tire for all your NICA needs!

                  Learn More and Find a Dealer »

                  Rudy Project

                    Rudy Project Defender Sunglasses

                    Inspired from more than 30 years of Rudy Project heritage, the Defender blends an innate racing attitude with the most advanced eyewear technology to provide unparalleled comfort to athletes and weekend warriors. Adjustable nosepad's and temple-tips, ultra-deep field of vision, protective soft Safety Bumpers and extraordinary Power Flow ventilation System make the Defender extremely comfortable and safe.

                    MSRP: $284.99

                    Rudy Project Tralyx Sunglasses

                    The Rudy Project Tralyx+ Slim is the revamp of the design which shook up the sport eyewear industry for its unparalleled lightness and ventilation. Born to elevate comfort and performance to a whole new level, Rudy Project Tralyx+ Slim is loaded with a deeper and wider wraparound lens while the new temple tips are fully adjustable to further customize comfort, fit and improved stability for smaller faces.

                    MSRP: $209.99

                    Sign Up and Shop Here »

                    *Rudy Project, Black Friday sale for NICA student athletes, coaches, parents and supporters. From 11/30 until 12/22 the NICA discount increases from 25% off to 30% off. This includes all helmets (except the custom wrapped ones) and all eyewear including prescription RX lenses. Just shop via this exclusive NICA landing page link and all discounts will be reflected next to each product as you shop. Rudy Project is happy to support NICA and get more kids on bikes.

                    Club Ride

                      Club Ride x NICA

                      When you purchase some awesome Club Ride gear this season, you’ll have the opportunity to add $1 to support NICA…and Club Ride will match your donation!

                      Check Out the Holiday Deals Here »

                      Worldwide Cyclery

                        Give Back While You Shop at Worldwide Cyclery

                        Check out WorldWideCyclery and use code WC-NICA-15 to get 15% off your purchase!

                        $1 per order will be donated back to NICA!

                        Shop the Sale »

                        Some exclusions apply - Learn more


                          Heading on a great adventure in the coming year?

                          Get your bike there safely with BikeFlights! Check out their Bike Boxes, and get a quote for your shipment. And, whenever you book a shipment through BikeFlights, don’t forget to participate in their Buck Up For Bikes Program, which raises money for programs that get more people on bikes!

                          Starting at $109.95

                          Visit »


                            VelociRAX 6 Bike Rack

                            With options for 3-7 bikes, VelociRAX vertical hitch mount racks have you covered. NICA Rider & Coach discounts available. Contact customer service ( to get a code.

                            For the month of November, Velocirax is offering $100 off a rack and 15% off accessories for existing customers!

                            Get It Online at »


                              Borah Team Discount

                              There is nothing better than new kit day! At Borah we make it easy to order beautiful, USA-made cycling apparel for your team. From free design to our unique fit guarantee, we ensure you get amazing kits, on time! Borah is proud to be an official NICA sponsor and we are extending a special discount through the holidays.

                              Start any new design before 12/31 and receive 25%* off your entire team order.

                              *after 12/31 normal discount is 20%

                              To get started visit or call: 608-452-2138

                              The Feed

                                Free Custom Bottle From the Feed

                                The Feed is an online resource to get all the nutrition, performance supplements, and recovery gear you need to get more out of your training. Create your account to get your Student Athlete or Coach credit and get a a Free Custom Bottle with any purchase over $65.

                                Learn More About The Feed »

                                Student-Athletes: Activate Your Account Here »

                                Coaches: Activate Your Account Here »


                                  Bosch: Powering Teen Trail Corps

                                  Bosch proudly powers the NICA Teen Trail Corps program and helps some of our Leagues push the boundaries of trail advocacy and stewardship.

                                  This year Bosch proudly granted our Idaho and Texas Leagues a new Bosch powered Trek Rail 7 to support their Teen Trail Corps programs.

                                  Learn More About Bosch eBike Systems »


                                    Yakima StageTwo Bike Rack

                                    The StageTwo is built to carry your valuable steeds anywhere you need to go, securely and in style. From road to mountain and kids to fat bikes the StrongArm hook quickly secures your bike. The stadium seating tiered architecture increases ground clearance on rutted trails or steep driveways. While the offset tray design further minimizes bike to bike interference and maximizes functionality. The Tool-free locking SpeedKnob™ 2.0 makes install easier than ever, and the forward-facing remote tilt lever means fast access to the rear of your vehicle and integrated locking cables, combined with the ability to add your own lock, provide serious security.

                                    Purchase Now From »


                                      Planet Bike STX Bike Floor Pump

                                      Make sure you ride in comfort with the correct tire pressure. Our redesigned STX floor pump has a big 3" integrated gauge and the Auto Head fits both Presta and Schrader valves. It’s engineered for smooth and efficient inflation. Use code: NICAISRAD50 for 50% off this holiday season.

                                      MSRP: $55

                                      Buy Online »

                                      Planet Bike Dual Blaze 1500 Bike Headlight

                                      This twin beam bike light is bright! The Dual Blaze® 1500 utilizes two distinct beams of light to maximize lumen output and field of vision when you need to see the trail, path, or road. It's engineered with four settings so choose the power mode that best suits your cycling needs. We've added our famous Superflash strobe for daytime riding so vehicles are quick to notice you on the road from more than a half mile away even in peak daytime sun. Use code NICAISRAD50 for 50% off your purchase.

                                      MSRP: $100

                                      Buy Online »