Pedaling Forward: How Buying a Bike Shop Ignited Community Passion and Empowered Local Cycling Culture

Through their efforts, Deanna and her husband have not only saved a struggling business but have also brought people together around a shared interest, creating a sense of belonging and support within their local community. This serves as a testament to the power of community-building and the impact that NICA has in bringing people together.

A Utah Coach with GRiT

NICA coaches are trained to emphasize values like teamwork, sportsmanship, and mutual respect, and to create an environment where athletes feel supported and encouraged to take risks and push themselves to achieve their goals. This includes recognizing and celebrating the achievements of all athletes, regardless of their level of ability or performance, and encouraging athletes to support each other through both successes and setbacks.

Paying It Forward in the NICA Community

My success in this sport was a slow burn. By the time I was a senior, I had lost 35 pounds, and I secured a spot on the podium in my only race in 2020. This sport has taught me how to believe in myself, be confident in who I am and that I can do anything I put my mind to. These lessons extend far into all of the other parts of my life. This sport has made me who I am today; without it, I don’t think I would be here today.

Creating Trails in an Unlikely Place

Darin Jesberg didn’t think anyone would want to mountain bike in Modesto, California’s mostly flat, arid, agricultural city. But he discovered a trail alongside one of
the city’s creeks, found some like-minded friends, and began cleaning up and creating trails long before it was a common activity for avid bikers.